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~isPartOf:"Journal of retailing"
~isPartOf:"Preprints of the Max Planck Institute for Research on Collective Goods"
~isPartOf:"Test"
~person:"Hong, Zhao"
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Hong, Zhao
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Journal of retailing
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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