//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
~isPartOf:"Preprints of the Max Planck Institute for Research on Collective Goods"
~isPartOf:"Test"
~subject:"Targeted coupons"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: ("Rabatt") AND NOT isPartOf:Wirtschaftsdienst
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Targeted coupons
Rabatt
11
Rebate
11
Consumer behaviour
9
Konsumentenverhalten
9
Sales promotion
7
Verkaufsförderung
7
Theorie
5
Theory
5
Kundenbindungsprogramm
4
Loyalty program
4
Low-cost strategy
3
Niedrigpreisstrategie
3
Preismanagement
3
Pricing strategy
3
Beziehungsmarketing
2
Einzelhandel
2
Einzelhandelspreis
2
Price promotion
2
Relationship marketing
2
Retail price
2
Retail trade
2
USA
2
United States
2
Attribution
1
Beschaffung
1
Brand management
1
Conditional discounts
1
Constrained optimization
1
Consumer hassle cost
1
Coupon strategy
1
Coupon targeting
1
Coupon trading
1
Customer spending
1
Customized temporal discounts
1
Demand substitution
1
Dienstleistungsqualität
1
Digital channels
1
Discounter
1
Discounters
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Capizzani, Mario
1
Gabel, Sebastian
1
González, Jorge
1
Guhl, Daniel
1
Osuna, Ignacio
1
Published in...
All
Journal of retailing
Preprints of the Max Planck Institute for Research on Collective Goods
Test
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
2
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->