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~isPartOf:"Journal of retailing"
~isPartOf:"Psychology & marketing"
~isPartOf:"Transportation research / E : an international journal"
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Search: subject_exact:"Low-price strategy"
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Low-cost strategy
39
Niedrigpreisstrategie
39
Airline
19
Fluggesellschaft
19
Air transport
12
Luftverkehr
12
Consumer behaviour
11
Konsumentenverhalten
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Preismanagement
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Pricing strategy
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Market entry
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Garantie
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Theory
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Airlines
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Empirical method
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Hub-and-Spoke-Netzwerk
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Dresner, Martin
4
Windle, Robert J.
4
Oliveira, Alessandro Vinícius Marques de
3
DelVecchio, Devon
2
Fu, Xiaowen
2
Grewal, Dhruv
2
Kukar-Kinney, Monika
2
Ringbeck, Jürgen
2
Soyk, Christian
2
Spinler, Stefan
2
Aydinli, Aylin
1
Barbot, Cristina
1
Barnes, Bradley R.
1
Behrens, Christiaan
1
Bertini, Marco
1
Bettini, Humberto F. A. J.
1
Bilotkach, Volodymyr
1
Biswas, Abhijit
1
Chan, Hing Kai
1
Chang, Li-yen
1
Chang, Yu-chun
1
Cho, Woohyun
1
Choi, Pilsik
1
Choi, S. Chan
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Chung, Sai Ho
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Coulter, Keith S.
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Dresner, Martin E.
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Dutta, Sujay
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Elwakil, Omar Sherif
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Fageda, Xavier
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Frazão, Jessica
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Ganesan, Shankar
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Gauri, Dinesh K.
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Guha, Abhijit
1
Gupta, Sumeet
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1
Heath, Timothy B.
1
Ho, Hillbun
1
Hofer, Christian
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Homsombat, Winai
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Journal of retailing
Psychology & marketing
Transportation research / E : an international journal
Journal of air transport management
144
Tourism management : research, policies, practice
17
Journal of business research : JBR
13
Journal of retailing and consumer services
13
Tourism economics : the business and finance of tourism and recreation
10
Journal of revenue and pricing management
9
Journal of marketing research : JMR
8
Handbook of low cost airlines : strategies, business processes and market environment
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Retail supply chain management : quantitative models and empirical studies
4
Strategic management in the aviation industry
4
ZEW discussion papers
4
Advances in airline economics : competition policy and antitrust
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
International journal of revenue management : IJRM
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
3
Journal of transport economics and policy
3
Modern economy
3
Omega : the international journal of management science
3
Regional studies : official journal of the Regional Studies Association
3
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ECONIS (ZBW)
39
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
3
Tackling uncertainties in aircraft maintenance routing : a review of emerging technologies
Ma, Hoi-Lam
;
Sun, Yige
;
Chung, Sai Ho
;
Chan, Hing Kai
- In:
Transportation research / E : an international journal
164
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366764
Saved in:
4
Effect of long-haul low-cost carriers on North Atlantic air fares
Soyk, Christian
;
Ringbeck, Jürgen
;
Spinler, Stefan
- In:
Transportation research / E : an international journal
152
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012648774
Saved in:
5
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
6
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
7
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
8
Why do airlines prefer multi-hub networks?
Wang, Chunan
;
Wang, Xiaoyu
- In:
Transportation research / E : an international journal
124
(
2019
),
pp. 56-74
Persistent link: https://www.econbiz.de/10012022154
Saved in:
9
Revenue characteristics of long-haul low cost carriers (LCCs) and differences to full-service network carriers (FSNCs)
Soyk, Christian
;
Ringbeck, Jürgen
;
Spinler, Stefan
- In:
Transportation research / E : an international journal
112
(
2018
),
pp. 47-65
Persistent link: https://www.econbiz.de/10011849037
Saved in:
10
Estimating strategic responses to the march of a low cost carrier to primary airports
Bettini, Humberto F. A. J.
;
Silveira, José Maria F. J. da
- In:
Transportation research / E : an international journal
109
(
2018
),
pp. 190-204
Persistent link: https://www.econbiz.de/10011805719
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