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~isPartOf:"Journal of retailing"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Pricing strategy"
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Search: subject_exact:"Herstellermarke"
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Brand management
Pricing strategy
Brand
101
Markenartikel
101
Consumer behaviour
82
Konsumentenverhalten
82
Markenführung
68
Brand image
52
Markenimage
52
Beziehungsmarketing
21
Relationship marketing
21
Einzelhandel
17
Retail trade
17
Advertising effects
13
Personality psychology
13
Persönlichkeitspsychologie
13
Werbewirkung
13
Handelsmarke
9
Store brand
9
Customer satisfaction
8
Kundenzufriedenheit
8
Marketing management
8
Marketingmanagement
8
Preismanagement
8
Emotion
7
Luxury goods
7
Luxusgüter
7
Einzelhandelspreis
6
Retail price
6
Social Web
6
Social web
6
USA
6
United States
6
Brand loyalty
5
Experiment
5
Retailing
5
brand loyalty
5
branding
5
Advertising
4
Brand equity
4
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Article
72
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72
Aufsatz in Zeitschrift
72
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English
72
Author
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Bauer, Brittney C.
2
Bodur, H. Onur
2
Chung, Hwan
2
DelVecchio, Devon
2
Kocher, Bruno
2
Kuanr, Abhisek
2
Lee, Eunkyu
2
Ma, Yu
2
Pradhan, Debasis
2
Rauschnabel, Philipp A.
2
Sauer, Nicola E.
2
Sethuraman, Raj
2
Wang, Lei
2
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Albrecht, Carmen-Maria
1
Ansell, Jonathan
1
Arnold, Mark J.
1
Augusto, Mário Gomes
1
Bachtel, Robert C.
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bartikowski, Boris
1
Baugh, Lee A.
1
Bauner, Christoph
1
Blair, Edward A.
1
Bolton, Lisa E.
1
Braig, Bridgette M.
1
Bruhn, Manfred
1
Carlson, Brad D.
1
Chebat, Jean-Charles
1
Chen, Haipeng
1
Chen, Huan
1
Cheng, Li-Keng
1
Cooke, Angelica
1
Cornwell, T. Bettina
1
Coutelle-Brillet, Patricia
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
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Published in...
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Journal of retailing
Psychology & marketing
Journal of business research : JBR
246
The journal of brand management : an international journal
237
The journal of product & brand management
194
Journal of retailing and consumer services
146
European journal of marketing : EJM
57
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of strategic marketing
38
Marketing intelligence & planning
37
Journal of marketing
33
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
Journal of the Academy of Marketing Science
32
SpringerLink / Bücher
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
European journal of marketing
29
International journal of hospitality management
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Brands and branding
26
Journal of promotion management : innovations in planning and applied research
26
Journal of fashion marketing and management
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Journal of marketing management : MM
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
The IUP journal of brand management : IJBRM
23
Journal of global marketing
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
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ECONIS (ZBW)
72
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72
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
5
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
8
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
9
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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