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~isPartOf:"Journal of retailing"
~person:"Aggarwal, Rohit"
~person:"Jha, Subhash"
~subject:"Viral marketing"
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Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
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