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~isPartOf:"Journal of retailing"
~person:"Anderl, Eva"
~subject:"Beziehungsmarketing"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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