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~isPartOf:"Journal of retailing"
~person:"Sethuraman, Raj"
~subject:"Brand management"
~subject:"Pricing strategy"
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Brand management
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Sethuraman, Raj
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Journal of retailing
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Indian School of Business Research Paper Series
1
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ECONIS (ZBW)
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The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
2
Determinants of store brand share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
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