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~isPartOf:"Journal of retailing"
~person:"Yao, Qing"
~subject:"Economic analysis of law"
~subject:"Eigentum"
~subject:"Game theory"
~subject:"Garantie"
~subject:"Incentives"
~subject:"Kinder"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
~type_genre:"Sammlung"
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Advertisement message
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Advertising effects
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Consumer behaviour
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Geschenk
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Gifted cash
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Gifts
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Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing
;
Rong, Chen
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
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