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~isPartOf:"Journal of retailing"
~person:"Zhou, Xinyue"
~subject:"Consumer behaviour"
~subject:"Moving Image"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
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