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~isPartOf:"Journal of retailing"
~subject:"Comparison"
~subject:"Online-Marketing"
~type:"article"
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Comparison
Online-Marketing
Vereinigte Staaten
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Zeitungsanzeige
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Advertising effects
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Consumer behaviour
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Lu, Qiang
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Journal of retailing
International journal of advertising : the quarterly review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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Journal of international consumer marketing
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Journal of hospitality marketing & management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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American economic journal : a journal of the American Economic Association
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History of retailing and consumption
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Jahrbuch der Absatz- und Verbrauchsforschung
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Japan and the world economy : international journal of theory and policy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of historical research in marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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