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~isPartOf:"Journal of retailing"
~subject:"Multimedia"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of retailing
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Journal of media business studies
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Information economics and policy : IEP
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Industrial marketing management : the international journal for industrial and high-tech firms
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Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
Saved in:
2
The dynamics of online word-of-mouth and product sales : an empirical investigation of the movie industry
Duan, Wenjing
;
Gu, Bin
;
Whinston, Andrew B.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10003744335
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