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~isPartOf:"Journal of retailing"
~subject:"Multimedia"
~subject:"Online-Marketing"
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Journal of retailing
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
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Asia Pacific journal of marketing and logistics
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Computational & mathematical organization theory
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De Gruyter handbook of media economics
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Dienstleistung der Zukunft : Märkte, Unternehmen und Infrastrukturen im Wandel ; Ergebnisse der Tagung des BMBF vom 28. und 29. Juni 1995 in Berlin
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Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
Saved in:
2
The dynamics of online word-of-mouth and product sales : an empirical investigation of the movie industry
Duan, Wenjing
;
Gu, Bin
;
Whinston, Andrew B.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10003744335
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