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~isPartOf:"Journal of retailing"
~subject:"Sales promotion"
~type_genre:"Article in journal"
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Search: subject_exact:"Loyalty card"
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Sales promotion
Kundenbindungsprogramm
14
Loyalty program
14
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
6
Relationship marketing
6
Rabatt
4
Rebate
4
Theorie
4
Theory
4
Verkaufsförderung
3
Brand management
2
Customer satisfaction
2
Einzelhandel
2
Food retailing
2
Food trade
2
Kundenzufriedenheit
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Loyalty programs
2
Markenführung
2
Marketing management
2
Marketingmanagement
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Retail trade
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Target group
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Targeted coupons
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2
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Beschaffung
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Brand
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Buffering effect
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Category selection
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Coalition
1
Coalition loyalty program
1
Competition
1
Consumer expenditures
1
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1
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Brečić, Ružica
1
Capizzani, Mario
1
González, Jorge
1
Gorton, Matthew
1
Hong, Zhao
1
Liu, Huan
1
Lobschat, Lara
1
Osuna, Ignacio
1
Panzone, Luca A.
1
Tocco, Barbara
1
Verhoef, Peter C.
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Journal of retailing
Journal of retailing and consumer services
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Marketing letters : a journal of research in marketing
3
European journal of operational research : EJOR
2
Information systems research : ISR
2
International journal of contemporary hospitality management
2
Journal of revenue and pricing management
2
American business review
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of hospitality management
1
International journal of production economics
1
International journal of production research
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research
1
The Rand journal of economics
1
The economic journal : the journal of the Royal Economic Society
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
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The review of socionetwork strategies
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Tourism and hospitality research : the surrey quarterly review
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
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