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~isPartOf:"Journal of retailing"
~subject:"Targeted coupons"
~type_genre:"Article in journal"
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Search: subject_exact:"Loyalty card"
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Targeted coupons
Kundenbindungsprogramm
14
Loyalty program
14
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
6
Relationship marketing
6
Rabatt
4
Rebate
4
Theorie
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Theory
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Sales promotion
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Verkaufsförderung
3
Brand management
2
Customer satisfaction
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Einzelhandel
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Food retailing
2
Food trade
2
Kundenzufriedenheit
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Loyalty programs
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Retail trade
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Target group
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USA
2
United States
2
Zielgruppe
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Beschaffung
1
Brand
1
Buffering effect
1
Category selection
1
Coalition
1
Coalition loyalty program
1
Competition
1
Consumer expenditures
1
Consumer hassle cost
1
Coupon strategy
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Capizzani, Mario
1
Gabel, Sebastian
1
González, Jorge
1
Guhl, Daniel
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Osuna, Ignacio
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Journal of retailing
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ECONIS (ZBW)
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Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
2
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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