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Consumer behaviour
2
Einzelhandel
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Konsumentenverhalten
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Ladengestaltung
2
Retail trade
2
Store design
2
Aesthetics
1
Bayesian hierarchical models
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Convenience
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Displays
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Immersive retailing
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In-store experience
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In-store sampling
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Interest
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Ladengeschäft
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Marketing management
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Marketing mix modeling
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Marketingmanagement
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Optimization
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Retail outlet
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Retail strategy
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Sampling
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Sensory marketing
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Stichprobenerhebung
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Ă„sthetik
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Chandukala, Sandeep R.
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Dotson, Jeffrey P.
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Hagtvedt, Henrik
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Han, Yoonju
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Li, Shibo
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Liu, Qing
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Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Fisher College of Business Working Paper
3
Journal of marketing
3
Foundations and trends in marketing : FTMKT
2
Marketing Science
2
Marketing letters : a journal of research in marketing
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Foundations and Trends(R) in Marketing
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Kelley School of Business Research Paper
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ECONIS (ZBW)
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Immersive retailing : the in-store experience
Hagtvedt, Henrik
;
Chandukala, Sandeep R.
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 505-517
Persistent link: https://www.econbiz.de/10014465641
Saved in:
2
Impact of different types of in-store displays on consumer purchase behavior
Han, Yoonju
;
Chandukala, Sandeep R.
;
Li, Shibo
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10013426729
Saved in:
3
An assessment of when, where and under what conditions in-store sampling is most effective
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Liu, Qing
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 493-506
Persistent link: https://www.econbiz.de/10011790715
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