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Dev, Chekitan S.
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Journal of retailing
Journal of Product & Brand Management
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Journal of modelling in management
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The journal of services marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business & Economic Statistics
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Journal of Consumer Research
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Journal of Modelling in Management
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Journal of Services Marketing
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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An Empirical Study of Brand Switching for a Retail Service
Morgan, Michael S.
;
Dev, Chekitan S.
- In:
Journal of retailing
70
(
1994
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10006636136
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