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Journal of retailing
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2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria
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Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng
;
Zheng, Xiaona
;
Sun, Luping
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
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