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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Anselmsson, Johan"
~person:"Bin, Liu"
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Brand management
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Markenführung
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Marketing management
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Marketingmanagement
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Agency selling
1
Betriebliche Kennzahl
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Brand equity
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Consumer behaviour
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Key performance indicators
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Relationship marketing
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Anselmsson, Johan
Bin, Liu
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Albers, Sönke
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Kleinaltenkamp, Michael
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Journal of retailing and consumer services
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
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2
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
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