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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~person:"Gómez, Mar"
~subject:"Kundenintegration"
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Kundenintegration
Advocacy
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Beziehungsmarketing
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Consumer behaviour
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Gómez, Mar
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Journal of retailing and consumer services
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Building user engagement to mhealth apps from a learning perspective : relationships among functional, emotional and social drivers of user value
Santos Vijande, María Leticia
;
Gómez, Mar
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209713
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