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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of consumer marketing"
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Search: subject_exact:"Zielgruppe"
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Journal of retailing and consumer services
The journal of consumer marketing
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
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Handbuch Zielgruppenmanagement
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International journal of advertising : the quarterly review of marketing communications
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Springer eBook Collection
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The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
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Journal of business research : JBR
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Harvard business review : HBR
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Health marketing quarterly
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Journal of fashion marketing and management
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International journal of consumer studies
14
Journal of travel and tourism marketing
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Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
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Journal of food products marketing
11
European journal of marketing : EJM
10
IAB-Forschungsbericht
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Journal of international consumer marketing
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
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International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
34
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1
RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul
;
Mushafiq, Muhammad
;
Khan, Salabat
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581908
Saved in:
2
Rethinking the bottom of the pyramid : towards a new marketing mix
Purohit, Sonal
;
Paul, Justin
;
Mishra, Rikee
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430641
Saved in:
3
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
Saved in:
4
A product-centric data mining algorithm for targeted promotions
Moodley, Raymond
;
Chiclana, Francisco
;
Caraffini, Fabio
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238375
Saved in:
5
From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
Saved in:
6
Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
Saved in:
7
The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
Saved in:
8
The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar
;
Gupta, Shruti
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
Saved in:
9
The differential success of movie trailers
Suckfüll, Monika
;
Moellering, Kristin
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 138-144
Persistent link: https://www.econbiz.de/10010468487
Saved in:
10
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
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