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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Wirtschaftswissenschaftliche Diskussionspapiere"
~subject:"Großveranstaltung"
~subject:"Sports marketing"
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Sports marketing
Event marketing
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Customer satisfaction
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Journal of retailing and consumer services
Wirtschaftswissenschaftliche Diskussionspapiere
International journal of event and festival management
21
Tourism management : research, policies, practice
11
Journal of travel and tourism marketing
10
Sport management review
7
European Sport management quarterly : ESMQ
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
International journal of sport management and marketing : IJSMM
5
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
4
International journal of contemporary hospitality management
4
Journal of business research : JBR
4
SpringerLink / Bücher
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
International journal of hospitality management
3
Journal of hospitality marketing & management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Stand und Perspektiven der Eventforschung
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of arts management
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of vacation marketing : an international journal
2
Managing event operations
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sport, Business and Management : an international journal ; SBM
2
Tourism economics : the business and finance of tourism and recreation
2
Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
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Annales Universitatis Mariae Curie-Skłodowska / H
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Argumenta oeconomica
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Collection tourisme
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Consumer behavior review : CBR
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Trittbrettfahren bei Sportevents : das Ambush-Marketing
Pechtl, Hans
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003484325
Saved in:
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