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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"fra"
~language:"nld"
~language:"pol"
~person:"Anesbury, Zachary"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Textbook"
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Markenführung
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2
Brand management
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Brand
1
Brand switching
1
Branded packaged vs. unbranded non-packaged food
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Anesbury, Zachary
Park, Jungkun
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
The effect of mental availability on snack food choices
Stocchi, Lara
;
Kemps, Eva
;
Anesbury, Zachary
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502693
Saved in:
2
Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time
Bogomolova, Svetlana
;
Anesbury, Zachary
;
Lockshin, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 121-129
Persistent link: https://www.econbiz.de/10011980812
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