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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"fra"
~language:"nld"
~language:"pol"
~person:"Baumann, Chris"
~person:"Eugene Cheng-xi Aw"
~person:"Talwar, Shalini"
~source:"econis"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Government document"
~type_genre:"Textbook"
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Baumann, Chris
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
Saved in:
2
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
3
Behavioral reasoning perspectives to brand love toward natural products : moderating role of environmental concern and household size
Sreen, Naman
;
Dhir, Amandeep
;
Talwar, Shalini
;
Teck Ming Tan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581892
Saved in:
4
What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Kumar, Sushant
;
Murphy, Mikko
;
Talwar, Shalini
;
Kaur, Puneet
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502672
Saved in:
5
What drives brand love for natural products? : the moderating role of household size
Kumar, Sushant
;
Dhir, Amandeep
;
Talwar, Shalini
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431647
Saved in:
6
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
7
The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG
Baumann, Chris
;
Hamin, Hamin
;
Chong, Amy
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
Saved in:
8
Premium generic brand (PGB) choice vis-à-vis generic and national brands : a scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cros...
Baumann, Chris
;
Hamin, Hamin
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 492-501
Persistent link: https://www.econbiz.de/10010388548
Saved in:
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