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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Appiah, Dominic"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
~type_genre:"Mehrbändiges Werk"
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Virales Marketing
Beziehungsmarketing
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Brand
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Brand loyalty
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Brand management
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Brand switching
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Consumer behaviour
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Consumer satisfaction
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Appiah, Dominic
Dwivedi, Yogesh Kumar
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Rana, Nripendra P.
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Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
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