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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Arce-Urriza, Marta"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
~type_genre:"Mehrbändiges Werk"
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Virales Marketing
Brand image
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Arce-Urriza, Marta
Dwivedi, Yogesh Kumar
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Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
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