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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Otterbring, Tobias"
~person:"Paul, Justin"
~subject:"Brand"
~type_genre:"Article in journal"
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ECONIS (ZBW)
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The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
2
Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay
;
Paul, Justin
;
Starčević, Slađana
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
Saved in:
3
Peer presence promotes popular choices : a "spicy" field study on social influence and brand choice
Otterbring, Tobias
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012581932
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