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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Otterbring, Tobias"
~subject:"Beziehungsmarketing"
~subject:"Social influence"
~type_genre:"Article in journal"
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Social validation, reciprocation, and sustainable orientation : cultivating "clean" codes of conduct through social influence
Otterbring, Tobias
;
Folwarczny, Michał
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460858
Saved in:
2
Peer presence promotes popular choices : a "spicy" field study on social influence and brand choice
Otterbring, Tobias
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012581932
Saved in:
3
Bridging the valuescape with digital technology : a mixed methods study on customers' value creation process in the physical retail space
Nöjd, Sture
;
Trischler, Jessica Westman
;
Otterbring, Tobias
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012389867
Saved in:
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