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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Otterbring, Tobias"
~subject:"Brand"
~type_genre:"Article in journal"
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Peer presence promotes popular choices : a "spicy" field study on social influence and brand choice
Otterbring, Tobias
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012581932
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