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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Online-Marketing"
~subject:"USA"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Online-Marketing
USA
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Beziehungsmarketing
582
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
384
Online-Handel
384
Service quality
332
Dienstleistungsqualität
331
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Social Web
219
Social web
219
E-commerce
203
Electronic Commerce
202
Internet marketing
183
Brand
167
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Emotion
155
Food retailing
130
Lebensmitteleinzelhandel
130
Confidence
129
Vertrauen
129
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126
Vertriebsweg
126
Viral marketing
122
Virales Marketing
122
United States
108
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97
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96
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92
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Amtsdruckschrift
Article in journal
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Park, Jungkun
6
Carpenter, Jason M.
4
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Baier, Daniel
3
Ladhari, Riadh
3
Septianto, Felix
3
Souiden, Nizar
3
Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Belanche, Daniel
2
Borders, Aberdeen Leila
2
Brosdahl, Deborah J. C.
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Gauzente, Claire
2
Goldsmith, Ronald E.
2
Hall-Phillips, Adrienne
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Kemp, Elyria
2
Khan, Imran
2
Kim, Hye-yŏng
2
Kopp, Steven W.
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Manrai, Ajay K.
2
Manrai, Lalita A.
2
Meyer, Tracy
2
Mukerji, Bhasker
2
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Journal of retailing and consumer services
The American economic review
2,017
The review of economics and statistics
1,422
The review of financial studies
1,375
The journal of finance : the journal of the American Finance Association
1,306
American journal of agricultural economics
1,263
Applied economics
1,179
Economic review
924
Journal of banking & finance
872
Economics letters
852
Monthly labor review : MLR
848
Economic inquiry : journal of the Western Economic Association International
846
National tax journal
841
Journal of financial economics
837
Journal of financial and quantitative analysis : JFQA
807
Southern economic journal
798
The journal of futures markets
774
Journal of human resources : JHR
773
Journal of money, credit and banking : JMCB
710
The journal of economic perspectives : EP ; a journal of the American Economic Association
699
Journal of political economy
677
Journal of business research : JBR
662
The journal of law & economics
647
The quarterly journal of economics
641
American economic journal : a journal of the American Economic Association
607
Challenge
600
ILR review : the journal of work and policy
590
Health affairs : at the intersection of health, health care, and policy
588
Journal of labor economics
545
European journal of operational research : EJOR
532
Journal of monetary economics
521
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
512
Journal of urban economics
509
Review / Federal Reserve Bank of St. Louis
506
Journal of economic issues : jei
498
Business economics : the journal of the National Association for Business Economists
492
Public choice
480
Journal of public economics
478
Applied economics letters
477
Academy of Management journal : AMJ
474
Contemporary economic policy : a journal of Western Economic Association International
474
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ECONIS (ZBW)
289
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1
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289
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
3
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
9
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
10
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
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