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~isPartOf:"Journal of retailing and consumer services"
~person:"Al Qasem, Zainah"
~subject:"Viral marketing"
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Al Qasem, Zainah
Dwivedi, Yogesh Kumar
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Social media revenge : a typology of online consumer revenge
Obeidat, Zaid Mohammad Ibrahim
;
Xiao, Sarah Hong
;
Al …
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 239-255
Persistent link: https://www.econbiz.de/10011930025
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