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~isPartOf:"Journal of retailing and consumer services"
~person:"Augusto, Mário Gomes"
~type_genre:"Aufsatz in Zeitschrift"
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Effects of brand attitude and eWOM on consumers'
willingness
to
pay
in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
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