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~isPartOf:"Journal of retailing and consumer services"
~person:"Bagherzadeh, Ramin"
~subject:"Viral marketing"
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Viral marketing
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Bagherzadeh, Ramin
Dwivedi, Yogesh Kumar
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The journey from customer participation in service failure to co-creation in service recovery
Bagherzadeh, Ramin
;
Rawal, Monika
;
Wei, Shuqin
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238366
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