//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~person:"Bambauer-Sachse, Silke"
~person:"Gironda, John"
~subject:"Deutschland"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web community"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Virales Marketing
Social Web
2
Social web
2
Viral marketing
2
Advertising
1
Brand image
1
Hispanics
1
Hispano-Amerikaner
1
Markenimage
1
Personalisierung
1
Personalization
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bambauer-Sachse, Silke
Gironda, John
Rana, Nripendra P.
3
Dwivedi, Yogesh Kumar
2
Shankar, Amit
2
Tafesse, Wondwesen
2
Abbasi, Amir Zaib
1
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
Bailey, Ainsworth Anthony
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bonifield, Carolyn M.
1
Butcher, Ken
1
Byun, Kate Jeonghee
1
Chakraborty, Shibashish
1
Cho, Minhee
1
Chomvilailuk, Rojanasak
1
Cortese, Juliann
1
Dayan, Mumin
1
Dehyadegari, Saeid
1
Ding Hooi Ting
1
Diwanji, Vaibhav S.
1
Doha, Ahmed
1
Duarte, Paulo
1
Elhai, Jon D.
1
Elnahla, Nada
1
Elshaer, Ibrahim A.
1
Fan, Mingyue
1
Feng, Xiangnan
1
Ferreira, Margarida Bernardo
1
Grover, Purva
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hispanics and viral advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
2
Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 38-45
Persistent link: https://www.econbiz.de/10008839782
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->