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~isPartOf:"Journal of retailing and consumer services"
~person:"Gupta, Ashish"
~subject:"Kundenintegration"
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Kundenintegration
Beziehungsmarketing
1
Brand engagement
1
Brand equity
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Brand image
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Gupta, Ashish
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Journal of retailing and consumer services
International journal of management practice : IJMP
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ECONIS (ZBW)
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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