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~isPartOf:"Journal of retailing and consumer services"
~person:"Hua, Lian-Lian"
~subject:"Kundenintegration"
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Kundenintegration
Beziehungsmarketing
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Consumer behaviour
2
Customer engagement
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Hua, Lian-Lian
Carlson, Jamie
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Journal of retailing and consumer services
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ECONIS (ZBW)
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A netnographical approach to typologizing customer engagement and corporate misconduct
Hua, Lian-Lian
;
Prentice, Catherine
;
Han, Xiaoyun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433740
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2
The influence of identity-driven customer engagement on purchase intention
Prentice, Catherine
;
Han, Xiao Yun
;
Hua, Lian-Lian
;
Hu, Lin
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011995641
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