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~isPartOf:"Journal of retailing and consumer services"
~person:"King, Stephen"
~person:"Septianto, Felix"
~subject:"Personality psychology"
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Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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