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~isPartOf:"Journal of retailing and consumer services"
~person:"Kukar-Kinney, Monika"
~person:"Malighetti, Paolo"
~subject:"Rabatt"
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Rabatt
Consumer behaviour
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Credibility
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Daily deals
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Discount credibility
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Discounting
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Discounting of discounts
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Diskontierung
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Glaubwürdigkeit
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Internet marketing
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Konsumentenverhalten
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Low-cost strategy
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Niedrigpreisstrategie
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Online retailing
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Online-Handel
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Online-Marketing
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Price promotions
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Pricing strategy
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Rebate
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Sales promotion
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Social discount rate
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Soziale Diskontrate
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Verkaufsförderung
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Kukar-Kinney, Monika
Malighetti, Paolo
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Büyükdağ, Naci
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Dogerlioglu-Demir, Kivilcim
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Journal of retailing and consumer services
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Psychology & marketing
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ECONIS (ZBW)
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
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