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~isPartOf:"Journal of retailing and consumer services"
~person:"Lee, Yu-Hao"
~subject:"Consumer behaviour"
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Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
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