//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~person:"Okazaki, Shintaro"
~person:"Pelsmacker, Patrick de"
~person:"Yan, Ruiliang"
~subject:"Advertising"
~subject:"Vertriebsweg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social media marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Vertriebsweg
Distribution channel
2
Internet marketing
2
Online-Marketing
2
Advertising effects
1
Bargaining theory
1
Beziehungsmarketing
1
Dual-channel distribution
1
Einzelhandel
1
Game theory
1
Marketing management
1
Marketing strategies
1
Marketingmanagement
1
Relationship marketing
1
Retail trade
1
Spieltheorie
1
Supportive advertising
1
Verhandlungstheorie
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Okazaki, Shintaro
Pelsmacker, Patrick de
Yan, Ruiliang
Dwivedi, Yogesh Kumar
2
Mukerji, Bhasker
2
Shareef, Mahmud Akhter
2
Toufaily, Elissar
2
Ahmed, Qazi Mohammed
1
Alryalat, Mohammad Abdallah Ali
1
Baier, Daniel
1
Byun, Kate Jeonghee
1
Cho, Minhee
1
Choi, Jinyoung
1
Chung, Te-Lin Doreen
1
Cohen, Justin
1
Davis, Robert
1
De Villiers, Rouxelle
1
Desai, Bhavini
1
Faulkner, Margaret
1
Fiore, Ann Marie
1
Gutierrez, Anabel
1
Islam, Rubina
1
Jamil, Raja Ahmed
1
John, Surej P.
1
Jublee, Daniel Inbaraj
1
Karray, Salma
1
Kasilingam, Dharun Lingam
1
Kemper, Joya A.
1
Khan, Asad
1
Khanyapuss Punjaisri
1
Kim, Kyuree
1
Klaus, Philipp
1
Ladhari, Riadh
1
Lang, Bodo U.
1
Lee, KangYoon
1
Li, Jing
1
Li, Xiaofeng
1
Liu, Zilong
1
Martín Herrán, Guiomar
1
Naser Valaei
1
Nguyen, Cathy
1
Niu, Xingchen
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Advertising worldwide : advertising conditions in selected countries
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
SpringerLink / Bücher
1
The SAGE handbook of marketing ethics
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
2
Channel integration and profit sharing in the dynamics of multi-channel firms
Yan, Ruiliang
;
Wang, John
;
Zhou, Bin
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 430-440
Persistent link: https://www.econbiz.de/10008654214
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->