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~isPartOf:"Journal of retailing and consumer services"
~person:"Poncin, Ingrid"
~subject:"Playfulness"
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Playfulness
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Enhancing playful customer experience with personalization
Lambillotte, Laetitia
;
Magrofuoco, Nathan
;
Poncin, Ingrid
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013366295
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