//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
~subject:"Deutschland"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bildschirmspiel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Deutschland
Computerspiel
10
Video game
10
Consumer behaviour
7
Konsumentenverhalten
7
Game theory
5
Spieltheorie
5
Experiment
3
Gamification
2
Mobile communications
2
Mobilkommunikation
2
Video games
2
Acceptation of technology
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand coolness
1
Brand credibility
1
Brand image
1
Brand management
1
Buyer-created content
1
COVID-19
1
Co-creation experience
1
Consumer attitude
1
Consumer attitudes
1
Consumer engagement
1
Consumer loyalty
1
Content Management
1
Content management
1
Coronavirus
1
Coupon
1
Customer integration
1
Customer satisfaction
1
Digital platform
1
Digital product
1
Digitale Plattform
1
E-commerce
1
Effort justification
1
Electronic Commerce
1
Emotion
1
Esports games
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Loureiro, Sandra Maria Correia
1
Rodrigues, Mariana Berga
1
Romero, Maria Inês Relvas
1
Published in...
All
Journal of retailing and consumer services
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
The journal of media economics
2
Asia Pacific journal of marketing and logistics
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research studies
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of sports marketing & sponsorship
1
JMM : the international journal on media management
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : MM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
1
Kölner Zeitschrift für Soziologie und Sozialpsychologie : KZfSS
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Media-Perspektiven
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Megatrend revija
1
Oeconomia Copernicana
1
Technology audit and production reserves
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->