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~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Electronic word-of-mouth"
~subject:"Experten"
~subject:"Experts"
~subject:"Innovation management"
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Consumer behaviour
Einzelhandel
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Méndez, José Luis
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Plotkina, Daria
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Journal of retailing and consumer services
Expert journal of marketing
27
ERIM report series research in management
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European Journal of Marketing
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International journal of internet marketing and advertising : IJIMA
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Technological forecasting & social change : an international journal
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International Journal of Wine Business Research
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International journal of electronic customer relationship management : IJECRM
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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Saved in:
2
Expert
quality evaluation and price
of
store vs. manufacturer brands: an analysis
of
the Spanish mass market
Méndez, José Luis
;
Oubiña, Javier
;
Rubio Benito, Natalia
- In:
Journal of retailing and consumer services
15
(
2008
)
3
,
pp. 144-155
Persistent link: https://www.econbiz.de/10003699343
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