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~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
~subject:"Electronic word-of-mouth"
~subject:"Experten"
~subject:"Experts"
~subject:"Innovation management"
~type_genre:"Aufsatz in Zeitschrift"
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Electronic word-of-mouth
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Munzel, Andreas
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Plotkina, Daria
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Journal of retailing and consumer services
Expert journal of marketing
26
Expert journal of business and management
3
Journal of business research : JBR
3
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
2
Journal of service research : JSR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
2
The journal of brand management : an international journal
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Cogent business & management
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European journal of marketing
1
European research on management and business economics
1
Global business and finance review
1
Global journal of business research : GJBR
1
Health marketing quarterly
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International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management and network economics : IJMNE
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of technology marketing : IJTMkt
1
Journal of African business
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of cultural economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management information systems : JMIS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
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Journal of open innovation : technology, market, and complexity
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Journal of public economics
1
Journal of risk and financial management : JRFM
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Journal of service research
1
Journal of travel and tourism marketing
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Management information systems : mis quarterly
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Oeconomia Copernicana
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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
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