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~isPartOf:"Journal of retailing and consumer services"
~subject:"Electronic word-of-mouth"
~subject:"Experten"
~subject:"Innovation management"
~subject:"Marktforschung"
~subject:"Online reviews"
~type_genre:"Article in journal"
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Electronic word-of-mouth
Experten
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Marktforschung
Online reviews
Consumer behaviour
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Einzelhandel
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Experts
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Handelsmarke
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Kundenzufriedenheit
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Market research
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New product development
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Online retailing
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Online-Handel
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Munzel, Andreas
1
Méndez, José Luis
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Oubiña, Javier
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Plotkina, Daria
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Rubio Benito, Natalia
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Journal of retailing and consumer services
Journal of business research : JBR
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Expert journal of marketing
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Psychology & marketing
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Global journal of business research : GJBR
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Health marketing quarterly
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International journal of business excellence : IJBEX
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International journal of management and network economics : IJMNE
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of technology marketing : IJTMkt
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Journal of African business
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of cultural economics
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Journal of electronic commerce research : JECR
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Journal of management information systems : JMIS
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Journal of marketing management : MM
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Journal of nonprofit & public sector marketing
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Journal of open innovation : technology, market, and complexity
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Journal of risk and financial management : JRFM
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Management decision : MD
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Oeconomia Copernicana
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Socio-economic review
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Technological forecasting & social change : an international journal
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The international journal of bank marketing : IJBM
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Wine Economics and Policy
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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Saved in:
2
Expert
quality evaluation and price
of
store vs. manufacturer brands: an analysis
of
the Spanish mass market
Méndez, José Luis
;
Oubiña, Javier
;
Rubio Benito, Natalia
- In:
Journal of retailing and consumer services
15
(
2008
)
3
,
pp. 144-155
Persistent link: https://www.econbiz.de/10003699343
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