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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
945
Konsumentenverhalten
945
Relationship marketing
583
Beziehungsmarketing
582
Einzelhandel
348
Retail trade
348
Customer satisfaction
317
Kundenzufriedenheit
317
Brand management
286
Markenführung
286
Dienstleistungsqualität
241
Service quality
241
Online retailing
202
Online-Handel
202
Brand image
194
Markenimage
194
Internet marketing
183
Online-Marketing
182
Social Web
155
Social web
155
Brand
146
Markenartikel
144
Distribution channel
126
Vertriebsweg
126
Viral marketing
122
Virales Marketing
122
E-commerce
105
Electronic Commerce
105
Emotion
80
Marketing management
79
Marketingmanagement
79
Confidence
75
Customer service
75
Vertrauen
75
Kundenservice
74
Ladengestaltung
70
Store design
70
Customer integration
65
Kundenintegration
65
Advertising effects
48
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14
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1,278
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1,281
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1,281
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4
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4
Collection of articles of several authors
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1,281
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Prentice, Catherine
18
Park, Jungkun
17
Yan, Ruiliang
13
Dwivedi, Yogesh Kumar
11
Thaichon, Park
11
Lombart, Cindy
9
Quach, Sara
9
Klaus, Philipp
8
Mortimer, Gary
8
Rana, Nripendra P.
8
Söderlund, Magnus
8
Agag, Gomaa
7
Khan, Imran
7
Pei, Zhi
7
Septianto, Felix
7
Hollebeek, Linda D.
6
Hyun, Hyowon
6
Jebarajakirthy, Charles
6
Louis, Didier
6
Loureiro, Sandra Maria Correia
6
Molinillo, Sebastian
6
Paul, Justin
6
Baier, Daniel
5
Baumann, Chris
5
Dawes, John
5
Dhir, Amandeep
5
Elms, Jonathan
5
Japutra, Arnold
5
Kuppelwieser, Volker
5
Ladhari, Riadh
5
Liu, Chih-Hsing
5
Lunardo, Renaud
5
Pantano, Eleonora
5
Park, Eunil
5
Poncin, Ingrid
5
Sands, Sean
5
Seger-Guttmann, Tali
5
Wästlund, Erik
5
Abdelmoety, Ziad Hassan
4
Alnawas, Ibrahim
4
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
2,365
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
284
Journal of hospitality marketing & management
283
Management Science
274
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ECONIS (ZBW)
1,281
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41
Brand competitiveness antecedents : the interaction effects of
marketing
and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
42
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
43
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
44
Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
45
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
46
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
47
Measuring the impact of online reviews on consumer purchase decisions : a scale development study
Fernandes, Semila Fenelly
;
Panda, Rajesh
;
Venkatesh, V. G.
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366379
Saved in:
48
How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu
;
Zhang, Xu
;
Zhu, Hong
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
Saved in:
49
Do brands' social media
marketing
activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
50
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
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