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~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
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The effect of customer ethnocentrism and customer participation on
global
brand
attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
2
How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of
global
brand
equity
Zhou, Fei
;
Mou, Jian
;
Su, Qiulai
;
Wu, Yenchun Jim
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
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