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~isPartOf:"Journal of revenue and pricing management"
~person:"Diller, Hermann"
~person:"Hinterhuber, Andreas"
~person:"Leschke, Sarah-Magdalena"
~subject:"Customer value"
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Journal of revenue and pricing management
Creating and managing superior customer value
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Journal of business research : JBR
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Marketing-mix strategies - distribution strategy and pricing strategy
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Editorial: Strategic B2B pricing
Hinterhuber, Andreas
;
Liozu, Stephan M.
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009561188
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