Samsami, Mahsa; Wagner, Ralf - In: Journal of risk and financial management : JRFM 14 (2021) 7, pp. 1-19
Ignoring endogeneity when assessing investors' decisions carries the risk of biased estimates for the influence of exogeneous marketing variables. This study shows how to overcome this challenge by using PĆ³lya trees in the quantification of impacts on investors' decisions. A total of 2255...