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~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~person:"Calder, Bobby J."
~subject:"Customer satisfaction"
~subject:"Einzelhandel"
~subject:"Social web"
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Journal of service management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
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