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~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~type_genre:"Fallstudie"
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Beziehungsmarketing
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Journal of service management
Marketing intelligence & planning
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
The journal of business & industrial marketing
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Customer-centric marketing strategies : tools for building organizational performance
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HMD : Praxis der Wirtschaftsinformatik
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Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
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Marketing von Solutions : innovative Ansätze und Best Practices
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Europäische Hochschulschriften / 5
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Harvard business review : HBR
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International journal of electronic customer relationship management : IJECRM
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International journal of quality and service sciences
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International journal of services and operations management
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Basler Schriften zum Marketing
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Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
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Cases on innovations in educational marketing : transnational and technological strategies
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Deep knowledge of B2B relationships within and across borders
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Digital and social media marketing : a results-driven approach
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of service research : JSR
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Management decision : MD
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A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
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